For over a decade now, the telecoms industry has regularly experienced waves of competitive breakthroughs which the established market players have had to tackle. These breakthroughs are the result of various factors :

• A new competitor
• An alternative distribution channel
• A revolutionary technology
• A new offer structure, triggering a tariff war

Although few sectors are subject to such a rapid succession of competitive cycles as the telecoms industry, every industry is faced with this situation at some stage.

What strategy should be adopted in the event of a competitive breakthrough in your market ? What effects will the competitive developments have ? Will you lose customers, turnover, profit margins ?

Do you have the resources to curb competitive development? Can you capitalise on your current market position to seize new opportunities ?
Are your teams, suppliers and shareholders prepared to react to the necessary changes ?

Whatever your answers to the above, Jipo can help you manage the essential internal transformations to ensure the systematic implementation of the changes that are required.